Moët Hennessy
Wrapping up "The Spirit of the NBA" with Hennessy.
The challenge:
How can this luxury cognac brand keep the ball rolling after announcing its partnership with the world's most prestigious basketball league?
Services
- Partnerships
- Creative Ideation
- Strategy
Client
Moët Hennessy x NBA
Year
2022
The solution:
SALT were enlisted to design a gifting experience that would turn heads, bring "The Spirit of the NBA", and set a unique Hennessy experience, to lead to more consumption of the drink.
Embodying the spirit of both Hennessy and the NBA, the specialised package went beyond the lines of the court as it embraced the best of Britain and its urban brilliance, through branded memorabilia, a bottle of Hennessy and a mixer, and seamless digital content.
The results:
- 250 Boxes sent
- 100 Alley hoop's anticipated
- 650K Audiences reached
- 500 Bottles of Hennessy consumed
