Martini EU
A culinary lens on the apertivo moment across Western Europe
The challenge:
How can this renowned drink brand position itself as a premium, iconic Italian brand?
Services
- Creative Ideation
- Strategy
Client
Martini EU
Year
2023
The solution:
SALT designed a playbook consisting of brand guidelines for activations, events, and other hospitality-related experiences.
Playing around the theme "Locally Vocal", SALT set benchmarks for food pairings, incorporation of big flavours, seasonality of campaigns, local sourcing of ingredients and suppliers, and tiered experiences, which all tie in to changing the Martini image from "everyman" to the "aspirational provocateur".
