Curating a Jaw Dropping 48-hours at the Champions League Final in Madrid.
What we did.
- Partnerships & Activations
As a headline sponsor of the Champions League, PepsiCo has myriad of opportunities to engage with clients and partners across the season – however, being the Champions League Final an unforgettable weekend was needed.
SALT, in collaboration with Omnicom, consulted and created a bespoke 48 hours in Madrid like no other. 350 invited VVIPs from across the globe experienced the ‘Road to Madrid’ party, including a 2 Michelin star ‘Mercado’, an incredible brunch in a palace hosted by PepsiCo’s new CEO, a pre-match spectacular in the Champion’s Village and an after-party that epitomised the joy of PepsiCo.
- Ramon Frexia
- The Champions League
- Real Madrid
- Imagine Dragons