Transforming the ‘Home of Cricket’ into the Home of World-Class Dining.

Client’s Challenge.

Lord’s, the iconic ‘Home of Cricket’, wanted to engage with a new audience whilst activating their incredible spaces in an innovative and exciting format outside of match days.

What We Did.

Strategy
Partnerships and Activations
Communications
Data and Measurement

Working With.

Tom Kerridge
Claude Bosi
Daniel Clifford
Simon Rogan
MCC
Tommy Banks
Raymond Blanc
Tom Aitkens
Deb Porter (Thanks for all of the wonderful photography)

SALT’s Solution.

SALT created the Lord’s Dining Club. In partnership with the MCC, we invited world-class Michelin starred chefs including Tom Kerridge, Claude Bosi, Daniel Clifford and Simon Rogan, to cook dinner for 200 people in the historic Long Room.

We persuaded the club to open up the England dressing room and its famous balcony for pre-dinner drinks and canapés for the first time in its 215 year history. Cricketing legend Angus Fraser hosted and each chef chatted through the highs and lows of their careers and their love of cricket, giving the audience a truly unique and joyful experience.

Behind the Scenes.

Opening night.

Chef Tom Kerridge adding the final touches.

Chef Daniel Clifford on the pass.

Chef Claude Bosi taking in some of the spectacular history in the Long Room.

Lords’s – The Home of Cricket.

200 beautiful dishes – all at the same time!

Results.

Now in its third sell-out year, the Lord’s Dining Club has been a game changer for the MCC. Positioning their hospitality offering at the pinnacle of sports entertainment – as well as creating content which has had global engagement – introducing a whole new audience to the magic of Lord’s.

Michelin Stars

15*

Epic Meals Served

1,800

Ties Provided to Gentlemen Who Forgot the Rules…

Years Waiting List for MCC Membership

27+

“As a massive cricket fan it was a great honour to cook for so many important people at a venue steeped in so much history.”
Simon Rogan — Chef at L’Enclume

Work.

Partnering with the V&A to Bring their Exhibition to Life.

V&A

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