SALT – The marketing consultancy specialising in food and drink.

Strategy

Strategy is famously described as ‘a science and an art’; the guiding principles of what we want to achieve together in any piece of work.

By spending time listening to your needs we’re able to mirror our shared vision of what success looks like.

Working With

CNBC
British Airways
BaxterStorey
V&A

Partnerships and Activation

Here at SALT we’re all doers at heart. We amplify and enhance our client’s work by pairing them with the very best talent and delivering unforgettable experiences.

That’s what we do…

Working With.

Mr Porter
CNBC
San Miguel
Lords

Communications

… and then we shout about it!

We live in a noisy world. Getting your message, your brand values and your product heard above the melee of life is difficult.

Having a clear and precise communications plan, led by people who have the ear of those who can make a difference, will separate you out from the crowd.

Working With.

Mr Porter
San Miguel
V&A
CNBC

Data and Measurement

Fundamental to our approach is the ability to analyse its success – and that requires data. From strategy to delivery, we ensure that every element that is vital to the goals of a project is measured and reported.

This empowers our partners to choose to work with us again (see what we did there…!).

Working With.

CNBC
Pepsico
San Miguel
British Airways

Our Process.

Before the thinking and the doing should come the listening. We listen to what you want to achieve and why you want to achieve it. So often the quality of the final outcome comes from the quality of observation at this stage.

Next we mix your dreams with our understanding of the landscape. Working with our partners gives access to data and insight that drives our specificity. We then take that foresight and make it fundamental to our proposition.

NaCl is the chemistry at heart of SALT and the elemental aspect of what we do. We build out the strategies with you every step of the way. We keep in mind those initial goals throughout and measure everything we do against them.

We have over 30 years of collective experience in making extraordinary things happen. We have a trusted and established network, which enables us to turn strategy into reality.

Stand back and savour the moment when your idea becomes reality, safe in the knowledge that every detail has been pre-empted and managed with dedication and care.

This is the start of a long-term relationship. The reason we’ll work together again (other than the joy we created along the way) is the insight and evaluation we deliver. We show you in concrete terms what you already knew instinctually – that this was a really good idea. At SALT this is a constant process.